What is the Target Audience of Hostelworld?

What is the Target Audience of Hostelworld?

Understanding the target audience of Hostelworld is crucial for hostels to effectively cater to the needs and preferences of backpackers. This article explores the backpacker demographic, the features and benefits of the Hostelworld platform, factors influencing backpacker decisions, and marketing strategies tailored for backpackers.

Key Takeaways

  • Backpackers are the target audience of Hostelworld, and they come from diverse backgrounds and age groups.
  • Hostelworld offers a platform that provides information on hostels, reviews, and recommendations for backpackers.
  • Budget considerations, location and accessibility, and social atmosphere are important factors influencing backpacker decisions.
  • Marketing strategies for backpackers should include utilizing social media platforms, creating engaging content, and collaborating with travel influencers.

Who Are The Backpackers That Use Hostelworld?

Who Are The Backpackers That Use Hostelworld?

Defining the backpacker demographic

Backpackers are a diverse group of travelers, not limited by budget or age. They are typically 20-40 years old or older and view travel as part of their lifestyle. Hostels attract people from all walks of life, with different cultural backgrounds and financial situations. It’s a wide net that captures a variety of individuals.

Characteristics of backpackers

Backpacker tourism generally includes traveling via public transport or hitchhiking and using inexpensive lodging such as hostels. Backpackers are adventurous and often have a low budget for their travels.

Why do backpackers choose hostels?

Backpackers choose hostels because they offer inexpensive lodging and a strong social scene. Hostels are more communal and social than other accommodation options, making it easy to meet other backpackers, especially if you’re traveling alone. They also provide communal spaces and self-catering facilities. Some hostels even offer free meals. Hostels cater to budget-conscious travelers who want to experience the vibrant backpacker culture.

Understanding the Hostelworld Platform

Overview of Hostelworld

Hostelworld focuses specifically on the hostel experience, offering more than 36,000 hostels in 179 countries. Its listings are backed up by over 13 million verified guest reviews. Hostelworld runs one of the most popular affiliate programs in this profitable niche, with members including Culture Trip, Lonely Planet, and Tripadvisor. Commissions are earned on a CPA basis, calculated as up to 40% of the deposit earned by Hostelworld for each booking.

Features and benefits for backpackers

Hostelworld is a great place to find and book hostels online – thanks to many features and vast inventory. It offers 20,000+ properties across almost 180 countries.

How does Hostelworld cater to different types of travelers?

Hostelworld is the classical choice for backpackers worldwide and my number one choice. It works as a marketplace, connecting travelers with a wide range of budget, standard, boutique, and party hostels. Booking directly through a hostel’s website can often get you the cheapest price. Hostelworld offers a user-friendly interface and a vast selection of hostels specifically catering to backpackers.

Factors Influencing Backpacker Decisions

Factors Influencing Backpacker Decisions

Budget considerations

When it comes to budget considerations, every penny counts. Finding affordable accommodations is crucial for backpackers. Hostels offer a cost-effective option, allowing travelers to save money for other experiences. Additionally, cooking meals in the hostel kitchen can help cut down on dining expenses. It’s important to prioritize spending and make smart financial decisions during your backpacking journey.

Location and accessibility

When choosing a hostel, location and accessibility are key factors to consider. You want to make sure that the hostel is conveniently located near popular attractions and public transportation. Being able to easily explore the city and get around is important for backpackers. Additionally, having good accessibility features, such as elevators and ramps, can make a hostel more inclusive and welcoming to all travelers.

Social atmosphere and community

The social atmosphere and community in hostels play a crucial role in attracting backpackers.

Backpackers are often looking for a friendly and inclusive environment where they can meet fellow travelers and share experiences.

Hostels that foster a sense of community through common areas, group activities, and social events are highly appealing to backpackers.

This creates opportunities for them to connect with like-minded individuals, form friendships, and create lasting memories.

Tailoring Marketing Strategies for Backpackers

Utilizing social media platforms

Social media platforms are a powerful tool for reaching backpackers and promoting hostels. With billions of users, platforms like Instagram and Facebook allow hostels to showcase their unique offerings and connect with potential guests. By creating engaging content and utilizing targeted advertising, hostels can effectively reach their target audience and increase bookings.

Creating engaging content

When creating content for your hostel’s social media platforms, it’s important to consider which platforms will be most effective in reaching your target market. Facebook, Instagram, and TikTok are the obvious choices. Aim to post relevant, engaging content consistently, around 3-4 times a week per platform. As you continue to post, it may become trickier to come up with new ideas, so here are some content creation inspiration: travel tips and tricks, fun moments captured at your hostel, info on things to do and see in your local area, reviews and recommendations of local restaurants and bars, competitions and promotions, and guest reviews.

Collaborating with travel influencers

Collaborating with travel influencers can greatly boost your hostel’s visibility and attract more backpackers. By partnering with popular influencers, you can reach a wider audience and gain credibility. Influencer partnerships are a powerful way to showcase your hostel’s unique features and experiences. Consider offering influencers a free stay or exclusive discounts in exchange for promoting your hostel on their social media platforms. This can generate buzz and attract backpackers who are looking for authentic and recommended accommodations. Remember to choose influencers whose audience aligns with your target market.


In conclusion, the target audience of Hostelworld is primarily backpackers. Hostels attract a diverse range of people from different cultural backgrounds, ages, and financial situations. To successfully cater to this audience, hostel owners should prioritize guest experience, visibility on online travel agencies, and understanding the preferences of their ideal guests. By providing a welcoming and social environment, offering competitive rates, and staying updated on local attractions, hostels can attract and retain their target audience. So, whether you’re a pineapple-pizza lover or hater, there’s a hostel out there for you!

Frequently Asked Questions

Who are the backpackers?

Backpackers are travelers who prefer budget-friendly accommodations and are typically young, adventurous, and open-minded.

Why do backpackers choose hostels?

Backpackers choose hostels because they offer affordable accommodations, a social atmosphere, and the opportunity to meet fellow travelers.

What is Hostelworld?

Hostelworld is an online platform that allows backpackers to search and book hostels around the world.

What are the features and benefits of Hostelworld for backpackers?

Hostelworld provides backpackers with a wide selection of hostels, user reviews, booking convenience, and the ability to connect with other travelers.

How does Hostelworld cater to different types of travelers?

Hostelworld caters to different types of travelers by offering various accommodation options, from dormitory-style rooms to private rooms, and by providing filters for specific preferences.

What factors should backpackers consider when choosing a hostel?

Backpackers should consider factors such as budget, location, accessibility to attractions, and the social atmosphere and community of the hostel.


Aemilius Dost is originally from the Netherlands but moved to Mexico more than two years ago. He started traveling when he was 19 and visited over 20 countries spread over North, and Central America, Europe and Asia. He currently works as a freelance SEO specialist and has worked with companies such as Surfshark, SafetyWing, and BP.

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